Fntastic, the allegedly shut down developer of The Day Before, has claimed its controversial and catastrophic sport suffered from a hate marketing campaign in a weird assertion revealed on-line.
Fntastic, which supposedly closed its doorways just some days after The Day Before launched on December 7, 2023, took to X/Twitter to handle “misinformation” revealed on-line surrounding the sport’s growth.
Answering its personal query of, “Why do they are saying that the launched sport will not be the identical as that in the trailers, and why was the sport closed?”, Fntastic claimed it “applied every thing proven in the trailers” earlier than admitting it did not embrace some “minor options” like parkour.
It then likened The Day Before to “the experiment the place you are requested to rely pink objects in a room after which recall the blue ones”, saying “the detrimental bias instilled by sure bloggers making a living on hate affected perceptions of the sport”.
The Day Before, which was promised for years to be an open-world, survival massively multiplayer on-line sport, emerged as an extraction shooter riddled with points. “This wholly disappointing on-line zombie survival shooter accommodates basically nothing of what was initially promised over time main as much as its disastrous Early Entry launch,” IGN mentioned in a uncommon 1/10 assessment.
Fntastic claimed opinions improved over launch weekend because it addressed preliminary bugs, however “the hate marketing campaign had already inflicted important harm”. In actuality, nevertheless, The Day Before’s numbers dipped daily and by December 11 it had entered Steam’s 10 worst reviewed video games of all time checklist.
“By the way in which,” the developer added, “after gross sales closed, many individuals wrote to us that bloggers had deceived them and so they like the sport, and so they requested for entry. We additionally heard that petitions had been created to proceed growth, and on the black market, the sport’s value exceeded $200, and a few even started to make their very own mods.”
Fntastic then requested followers of the sport to comply with it on social media to “know what’s going to occur subsequent”, including additional confusion to the standing of the allegedly defunct developer. Questions had been already raised after launch following what appeared like an try to vary the corporate identify, although Fntastic denied it did so and insisted it actually was closed down. There are additionally reports the corporate’s CEOs are already engaged on a brand new sport.
⚡Just lately, a whole lot of misinformation has emerged on the Web from supposedly nameless sources. Fntastic gives an official response to those statements.#fntastic #thedaybefore pic.twitter.com/zRKWQ1nfmr
— Fntastic (@FntasticHQ) January 24, 2024
The Day Before was as soon as Steam’s most wishlisted sport earlier than a wierd sequence of occasions precipitated followers to develop increasingly suspicious and anxious. Fntastic was accused of ripping off different video games like The Division, Name of Responsibility, The Final of Us, Cyberpunk 2077, Grand Theft Auto 5, and extra, on separate events, for instance, and a trademark dispute sophisticated issues too.
In November 2023, seven months after it promised no extra delays, Fntastic delayed The Day Before once more, this time indefinitely although its PC model would arrive in Early Entry a month later. Clearly that launch didn’t go nicely, however as Fntastic was allegedly shut down, refunds had been compelled by to all clients. “S**t occurs,” the developer mentioned on the time.
Ryan Dinsdale is an IGN freelance reporter. He’ll discuss The Witcher all day.