EA Sports activities hasn’t even formally introduced Faculty Soccer 26, however now extra particulars in regards to the recreation have emerged from an sudden supply. The house enchancment chain Lowe’s has announced a collaboration with EA Sports activities to characteristic its branding in CFB 26, together with the most recent EA Sports activities FC and Madden NFL titles.
Lowe’s branding will seem in these video games “throughout a number of gameplay experiences,” the retailer stated. For CFB 26, Lowe’s branding will present up on the printed overlay for the Stadium Pulse characteristic. This characteristic goals to copy the stress of taking part in an away recreation by guaranteeing gameplay parts tougher for a brief time frame. Lowe’s stated this attracts “significant parallels to the fervour householders really feel when enhancing their very own areas with Lowe’s.”
A render of the Lowe’s interactive gaming expertise that is happening a street journey.
In EA Sports activities FC and Madden NFL, Lowe’s branding will present up within the widespread Final Staff modes.
The partnership extends to actual life as properly, as Lowe’s is debuting an “On the Street” interactive gaming expertise as a part of a nationwide tour for the school soccer and NFL seasons. Extra particulars about this are coming later this yr.
Lowe’s stated the thought with all of that is to assist attain individuals who could be contemplating a house undertaking and remind them to buy at Lowe’s as an alternative of a competitor.
“That is such an immersive and sudden solution to introduce ourselves to the subsequent technology of house improvers,” Lowe’s advertising boss Jen Wilson stated.
CFB 26 has large sneakers to fill, as 2024’s CFB 25 was the yr’s No. 2 best-selling recreation within the US, solely crushed by Name of Obligation: Black Ops 6. There was greater than a decade of pent-up demand for the sport following the final entry in 2013, so it’s going to be fascinating to see how CFB 26 fares by comparability.
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