At Xbox, we’re constructing a future outlined by participant selection—the place individuals can play their favourite video games, uncover new adventures, and join with pals, wherever and nonetheless they like to play.
We additionally imagine that gaming ought to be straightforward to entry and out there for everybody, so whether or not you’ve gotten an Xbox console, play on PC, with Samsung Sensible TVs, handhelds, cellphones, Amazon Fire TV, or a Meta Quest headset with Recreation Go Final, you may play with Xbox.
The truth is, you’re most likely studying this on an Xbox-enabled system, that may be powered on with the assistance of Cloud Gaming or the Xbox App for PC.
And that’s the inspiration for our new ‘This is an Xbox’ marketing campaign.
This Is an Xbox invitations individuals to play with Xbox throughout a number of units and screens. It showcases the evolution of Xbox as a platform that extends throughout units, with daring, iconic, enjoyable visuals and a light-weight-hearted tone. Launching right this moment, the marketing campaign will come to life in a wide range of methods.
This Is an Immersive Takeover
To actually perceive what an Xbox is, it’s equally vital to grasp what’s not an Xbox. To carry this to life, we’ve had some enjoyable and labeled “This is Not an Xbox” on non-Xboxes in surprising locations, whereas additionally that includes our “This is an Xbox” marketing campaign visuals throughout San Francisco, Atlanta, Chicago, Sydney, Melbourne, Brisbane, London, New York, and Berlin to spotlight all of the units which can be a part of Xbox.
This Is a Video About This Is an Xbox
Our reside motion trailer takes you thru a participant’s journey of experiencing their favourite video games throughout totally different units and places, whether or not it’s at house or on-the-go. Set to the beat of Black Sheep’s basic, ‘The Alternative Is Yours’, it reinforces the concept no matter system you select, you’re doubtless capable of play with an Xbox.
This Is a Partnership
To additional lengthen This Is an Xbox, we’ve partnered with a number of manufacturers together with Samsung, Crocs™, Porsche, and The Comfortable Egg Co. (UK) to assist carry the marketing campaign to life in surprising and entertaining methods.
The Samsung Sensible TV expertise continues to be an thrilling strategy to play with Xbox, giving Xbox Recreation Go Final members straightforward and on the spot entry to tons of of excessive-high quality video games by the Xbox app from the Samsung Gaming Hub. By this marketing campaign, gamers cannot solely immerse themselves of their favourite video games on Samsung’s platform but additionally see ‘This is an Xbox’ inventive immediately on their house screens – and on an even grander scale, coming quickly to Instances Sq..
This Is an Xbox Gear Store Assortment
In celebration of this marketing campaign launch, now we have a group of This Is an Xbox merchandise now out there within the Xbox Gear Shop – from T-shirts and hoodies to iPhone and Samsung telephone instances, and even a sticker sheet so you may proudly label your Xbox(es).
This Is an Invitation
With a showstopping library of iconic franchises and upcoming video games, together with Call of Duty: Black Ops 6, Indiana Jones and the Great Circle, Avowed, and Microsoft Flight Simulator 2024, the Xbox gaming expertise is extensively out there throughout a breadth of units, offering individuals with the ability to decide on extra methods to play than ever earlier than.
Take our official This Is an Xbox quiz to seek out out extra about what’s (and isn’t) an Xbox, and how one can boot up your gaming expertise from the system of your selection this vacation.