Exclusives apparently have not moved the needle for the Epic Games Store. In truth, most have not even been sensible investments, in response to Epic Games founder and CEO Tim Sweeney. What has labored as an alternative for the corporate is freely giving free video games.
PC Gamer reviews that Sweeney revealed this technique analysis with reporters earlier this week whereas discussing consumer acquisition for the Epic Games Store. “We spent some huge cash on exclusives,” stated Sweeney. “Just a few of them labored extraordinarily properly. Quite a lot of them weren’t good investments, however the free video games program has been simply magical.”
Sweeney did not go into element about which “few” labored out. Arguably the most recent massive unique for the Epic Games Store was Alan Wake 2, which developer Treatment talked about hadn’t earned again its growth prices earlier this yr. Alan Wake 2 was one in every of GameSpot’s 10 finest video games of 2023. Different examples of earlier Epic Games Store exclusives embrace Metro Exodus, Outer Wilds, and Hades.
Alan Wake II Story & Ending Defined
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In the meantime, Sweeney appears all-in with the free video games initiative for the Epic Games Store. “Making a gift of free video games appears counterintuitive as a technique, however firms spend cash to accumulate customers into video games,” the Fortnite boss defined. “For a few quarter of the value that it prices to accumulate customers via Fb advertisements or Google search advertisements, we are able to pay a recreation developer some huge cash for the appropriate to distribute their recreation to our customers, and we are able to herald new customers to the Epic Games Store at a really economical price.”
At present, the Epic Games Store is freely giving Loss of life’s Gambit: Afterlife and World of Warships, with The Callisto Protocol on the way in which quickly. Final yr, Epic provided up 86 free titles, with 586 million claimed by retailer customers. In 2022, virtually 700 million free video games have been claimed by Epic Games Store prospects.