The typical weekly spending by 18-24 year-old Americans on video games has dropped sharply year-over-year, in response to knowledge offered by Circana in a brand new report.
As shared by the Wall Street Journal, spending on video games has dipped by near 25% for this age bracket. For different age teams, the share drop is a lot smaller, representing the pressures young folks within the US are going through on their private expenditure.
Extra usually, spending at on-line and brick-and-mortar shops by this age group dropped 13% year-on-year between the months of January and April 2025, in response to Circana. Different age teams’ spending is nonetheless rising, although it has apparently slowed.
The report suggests that quite a few elements are behind the pressures on spending for young Americans: the challenges of the job market, pupil mortgage funds, and bank card debt.
Spending is falling modestly amongst this age bracket relatively than rising because it traditionally does, in response to the Financial institution of America.
What’s notable, although, is that in Circana’s knowledge (which is based mostly on the 4 weeks ending April 2025), gaming spend is dropping sooner than different areas for that 18-24 age group, and trending down sooner than expertise on the whole.
Discover the graph from the WSJ’s report under:
This knowledge emerges amid a time of rising {hardware} and software program prices within the video games sector.
Xbox just lately elevated the value of consoles throughout its line, for instance, with upcoming games set to price $80 – The Outer Worlds 2 might be up first with that value level.
Nintendo, too, priced its Swap 2 launch title Mario Kart World at $80. The subsequent main title for its new platform, Donkey Kong Bananza, will price $70.