With Grand Theft Auto VI’s launch developing in late 2025, some are questioning if Take-Two would possibly cost greater than $70 for the sport’s commonplace version. In any case, Take-Two was among the many first main corporations to up the value of its topline video games from $60 to $70, and now some imagine Take-Two may cost much more for the subsequent GTA sport.
CEO Strauss Zelnick was lately requested for his ideas about “pricing dynamics” for the GTA franchise and its total portfolio. Zelnick didn’t remark immediately or affirm something concerning the value for GTA VI, however he did focus on Take-Two’s basic ideas on pricing its merchandise with “worth” in thoughts.
“Look, there’s extra content material always being made accessible, and we actually intention to ship nice worth at any given time,” (*6*). “We’re so targeted on delivering extra worth than what we cost. And that is type of the rubric. And any time we set up a value, we wish to make it possible for it is excellent news for the patron; that the expertise vastly over delivers within the context of the price. That is the objective.”
Whereas we do not know what the value of GTA VI will be–and no reliable retailers are taking preorders for it yet–Take-Two has raised GTA ecosystem costs lately. The GTA + membership lately raised its value by 33%, from $6/month to $8/month. The worth enhance went into impact simply as L.A. Noire was added to the service; Rockstar’s Crimson Lifeless Redemption is already within the catalog, as is GTA: The Trilogy – The Definitive Version. Rockstar’s Bully is coming to GTA+ later this 12 months.
Many are questioning how GTA+ would possibly issue into GTA VI when it releases subsequent 12 months, and that is still unknown. Take-Two has not disclosed something as of but relating to the profitability or income outcomes from GTA+, however the firm has stated through the years that GTA On-line–which makes cash from its microtransactions–has been a giant revenue-driver.
As talked about, Take-Two was one of many first publishers to cost $70 for brand spanking new releases, starting with NBA 2K21. Zelnick stated elevating costs by $10 was the fitting name and was accepted by shoppers.
“By way of frontline pricing for NBA 2K21, I believe that labored out very a lot as anticipated. And as deliberate, it is in a premium providing on the highest attainable degree, the title was constructed from the bottom up for next-gen, so first title right here that has been created that method,” the chief stated. “And the acceptance by shoppers has been nothing wanting extraordinary.”
Former PlayStation government Shawn Layden predicted the value enhance from $60 to $70 years in the past, saying the AAA market was “unsustainable” and that $60 for a brand new launch would change into “troublesome” for giant video games.