This Sunday’s NFL playoffs divisional spherical matchup between the New England Patriots and the Houston Texans will characteristic a World of Warcraft-themed attraction for tailgaters, and it is as a result of Blizzard’s knowledge reveals that its gamers love sports activities.
The World of Warcraft: Welcome House Pre-Game Tavern, because it’s known as, is a advertising activation that is meant to advertise WoW’s upcoming Midnight growth. Contained in the tavern, individuals can get a drink and watch World of Warcraft livestreams. They’ll additionally meet cosplayers and influencers; the Orc cosplayers can be contained in the stadium for the sport itself.
The Midnight growth provides participant housing, which is one thing followers have been requesting for years. Blizzard can also be partnering with actual property firm Zillow on this branded partnership, in response to Sports Business Journal.
Folks can discover the Welcome House Pre-Game Tavern exterior Gillette Stadium in Foxboro, Mass. Blizzard Leisure CMO Monica Austin stated the workforce has been constructing the tavern at Blizzard’s headquarters in Anaheim, California for months, and solely only recently determined to host the occasion in Foxboro versus Denver, the place one other Divisional spherical sport will happen.
However why have this sort of advertising marketing campaign within the first place? Austin stated Blizzard’s analysis has proven that lapsed and lively WoW gamers additionally get pleasure from watching sports activities.
“We have performed an amazing quantity of deep dives to grasp who’re our gamers, lapsed and lively. One of many issues we see constantly is that our gamers are over-indexed in watching sports activities. And for the NFL, it is top-three over-indexing sport,” Austin stated. “We all know our gamers are there. We all know they’re watching. This is a strategic manner that we need to use to succeed in them.”
Midnight launches on March 2, and can revamp the sport’s almost two-decade-old Blood Elf zones in addition to introduce new areas, dungeons, and raids.