Microsoft has embraced the ex-boxer meme for its newest Xbox advert, as the corporate continues with its “that is an Xbox” advertising marketing campaign. That includes a self-proclaimed ex-boxer, the weird advert additionally spotlighted the brand new devoted {hardware} that not too long ago joined the Xbox household, the Asus ROG Xbox Ally X.
This 12 months has seen Microsoft focus extra on the concept of an Xbox ecosystem–rather than on the concept of devoted Xbox hardware–as it continues work on its next-gen plans for the model. Not too long ago, Subsequent Era at Xbox VP Jason Ronald spoke about how Microsoft is trying to evolve the Xbox ecosystem throughout a number of gadgets sooner or later, hinting at a number of gadgets and choices.
“So what we’re actually targeted on is how can we evolve the Xbox ecosystem to permit gamers to play the video games wherever you need to play them, whereas on the identical time, we’re persevering with to construct devoted gadgets which might be optimized for gaming, just like the Xbox Ally or next-generation console,” Ronald stated in August.
Microsoft CEO Satya Nadella has additionally steered that the following Xbox may very well be extra like a PC, and the corporate is as soon as once more partnering with AMD to assist construct its gaming {hardware}. Whereas Microsoft has rolled out some flashy advertising for its gaming division, the 12 months has additionally been rocky for it attributable to layoffs, recreation cancellations, and studio closures.
A current report says that Microsoft has additionally set astronomically excessive revenue targets for its studios, and up to date months have seen it as soon as once more elevate the worth of its Xbox consoles and Recreation Cross subscriptions.