Ubisoft has introduced that it has entered right into a three-year partnership with bank card big Visa in Europe. For the businesses’ first act as company companions, Ubisoft is launching unique in-game DLC that’s solely accessible to Visa cardholders within the UK and Europe.
In a press launch, the businesses revealed that Visa cardholders will get entry to a dance in Simply Dance 2025. This dance is impressed by Kika Nazareth, a Visa-sponsored soccer participant for Barcelona F and the Portuguese Nationwide Crew.
This effort is simply the primary of what the businesses describe as a collection of “co-branded advertising and marketing promotions” all through Ubisoft’s catalogue of video games. Additionally they said that “choose” Visa cardholders in Europe and the UK can count on Ubisoft+ promotions, sport codes, and different exclusives.
This partnership comes within the wake of a turbulent 12 months for Ubisoft. The online game writer has gone via a number of rounds of layoffs and funds contractions, and a few of its high-profile efforts like XDefiant are shutting down. This 12 months, Ubisoft re-emphasized its dedication to live-service video games like Simply Dance and open-world franchises like Murderer’s Creed, then created a subsidiary to supervise and incorporate new funding for Murderer’s Creed, Far Cry, and Rainbow Six.