Randy Pitchford, the co-founder and important boss at Borderlands developer Gearbox, has commented on a latest AI-created photograph that he posted on social media and clarified his studio’s stance on utilizing AI for sport growth.
Pitchford mentioned he lately requested ChatGPT to generate a selfie of an AI that signifies “how they really feel primarily based on how I work together with it,” and it got here again with the picture you possibly can see beneath. Pitchford was mocked for this so-called “AI slop,” with one individual saying an actual photograph of himself working in his workplace and brought by a Gearbox worker might need gone over higher. Pitchford replied by saying that this individual missed the purpose. Pitchford wished the AI to create a picture of what it perceived to be itself, not Pitchford, as a part of the developer’s effort to shine a lightweight on the “absurdity of the concept of AI having an identification.”
I requested my main AI instrument to generate a selfie that signifies how they really feel primarily based on how I work together with it and that is what it generated (notice: background phrases weren’t prompted and have zero relationship to something actual). pic.twitter.com/ufn9jWhNGh
— Randy Pitchford (@DuvalMagic) May 3, 2026
In another post, Pitchford clarified his place additional, saying he makes use of ChatGPT primarily as a search engine. He mentioned he lately tried out the image-generation a part of ChatGPT, together with his particular immediate for the picture being: “Make an image of your self as for those who labored at my firm, Gearbox Software program.”
“I wished to see what bullsh** it will generate as an concept of a self identification as a result of the concept of an AI even having an identification is nonsense,” he mentioned. “The consequence was one way or the other extra embarrassingly hilarious than I anticipated and I wished to share that.”
He went on to say ChatGPT has “no info” about himself primarily based on his work as a result of he doesn’t use AI for work. Pitchford mentioned he tinkers with AI on his private telephone and private pc, which aren’t linked to his work units. He additionally mentioned Gearbox’s coverage for AI is that “no AI in any work that might ever be seen by any buyer.”
Individuals additionally identified that Pitchford posted this AI selfie not lengthy after some within the Borderlands group theorized that lately launched patch notes seemed as in the event that they have been written with AI. Pitchford reacted to this, saying, “The timing or content material of this has precisely zero to do with no matter emotions you’ve got spun your self up about with patch notes.”
Gearbox is owned by Take-Two, which is implementing AI methods throughout its enterprise to assist drive efficiencies in non-creative areas. Take-Two boss Strauss Zelnick additionally pushed again towards the narrative that developments to AI will result in job reductions, and the information reveals that Take-Two has elevated its headcount lately. He has additionally talked about how generative AI has “zero half” in GTA 6, regardless of AI methods getting used throughout his firm. He mentioned it is “laughable” to suppose builders will be capable to use generative AI to create good video games that individuals truly wish to play.
Borderlands 4, the latest entry within the sequence, launched in 2025 and had disappointing gross sales out of the gate, regardless of setting US gross sales data for the franchise. Zelnick mentioned Take-Two expects Borderlands 4 to do “great” general, nevertheless, as gross sales proceed to develop over time.
Extra information about Borderlands and the whole lot associated to Take-Two is anticipated to come back quickly, as the corporate will host its subsequent earnings briefing on Might 21.