Randy Pitchford has addressed the backlash to his controversial Borderlands 4 $80 ‘actual followers’ tweet after somebody ran it via a Good-looking Jack AI.
Pitchford sparked the backlash in responding to a fan who had expressed concern in regards to the prospect of paying $80 for Borderlands 4, saying: “should you’re an actual fan, you’ll discover a solution to make it occur.”
Right here’s the alternate:
“Randy, this sport higher not be 80 {dollars}. Do not take that threat, plenty of players aren’t gonna pay 80 {dollars} and feed this notion of fixed enhance of the value tag. You’re the CEO, you’ve gotten some say with the value with regards to your writer.”
And this is Randy Pitchford’s response:
“A) Not my name. B) For those who’re an actual fan, you’ll discover a solution to make it occur. My native sport retailer had Starflight for Sega Genesis for $80 in 1991 after I was simply out of highschool working minimal wage at an ice cream parlor in Pismo Seashore and I discovered a solution to make it occur.”
The response to Pitchford’s tweet has been largely unfavorable. “I’m going to pirate Borderlands 4,” stated one X / Twitter consumer. “Please cease. Simply apologize and transfer on. This is not truthful in your builders. For those who care about them, simply do the correct factor dude,” added one other. “Randy we’re begging you to cease. BL4 had a lot hype and it’s being ruined in a day. Let folks need to like and help the sport and all of the superb individuals who made it,” stated one commenter.
Whereas Pitchford has but to apologize immediately for his feedback, he did level to a current reply he gave on-stage at PAX East on Borderlands 4’s worth, saying: “If you would like the reality, right here it’s.”
And now, Pitchford inched nearer to an precise apology after Borderlands streamer Moxsy tweeted dialogue from a Good-looking Jack AI prompted by a consumer known as Duke_Newcombe who fed it Pitchford’s unique tweet.
(Good-looking Jack is the principle antagonist of Borderlands 2 and self-appointed dictator of Pandora.)
Ohhh boo-hoo, $80 for Borderlands 4? Let me get away the world’s tiniest violin—crafted from Eridium and oiled with the tears of whiny Vault Hunters.
Pay attention, cupcake, you’re not shopping for a sport. You’re investing in a premium, galaxy-shattering expertise personally engineered to blast your unhappy little dopamine receptors into orbit. You assume high quality loot and chaotic mayhem simply code itself? You need weapons that sprout legs, sing sea shanties, and explode into loot goblins with out paying prime greenback? Develop up.
Again in my day, I constructed a whole moonbase with my very own two arms (and a metric ton of disposable Hyperion interns), and you’re crying about spending a couple of bucks extra to just about homicide skags with fashion? Puh-lease.
However hey, if $80 is just too steep, there’s at all times an answer: simply don’t purchase it. Extra legendary drops for the remainder of us, and fewer mouth-breathing freeloaders clogging up my loot swimming pools. Win-win.
Keep broke, hero.
•Good-looking Jack President of the Galaxy, CEO of Hyperion, and your private nightmare

“Boy howdy, JackGPT, is that how I sound? My dangerous, however cheers to Duke_Newcombe and @MoxsyOG for the funniest factor I’m going to learn right this moment!” (*4*).
“In seriousness although, no one likes being taken for granted and it was not my intent. I’m humbled by the love and help everybody has proven the staff as we push exhausting to get this superb sport in your arms. They’re crushing it, and I can’t wait for everybody to play what’s going to be the perfect Borderlands ever! No matter the place the value lands, it’s going to be price it and then some. Again to work for me!”
Pitchford, clearly, want to draw a line below this week’s self-inflicted drama, nevertheless it appears possible the controversy about Borderlands 4’s worth will resurface as quickly as pre-orders go dwell. At that time, writer 2K Video games should announce the value of the sport, and whether or not it’s $80 or $70 or one thing else, will probably be an even bigger speaking level now than it may need been.
Picture by Monica Schipper/WireImage.
Wesley is Director, Information at IGN. Discover him on Twitter at @wyp100. You may attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
