This yr’s Super Bowl halftime present has Dangerous Bunny as a headliner, however may Scorbunny seem within the commercials? The Pokemon Firm introduced {that a} “particular video” will air through the sport as a part of the franchise’s thirtieth anniversary celebration.
A transient teaser of the industrial reveals a CGI Jigglypuff ready round in a backstage room. Super Bowl LX pits the Seattle Seahawks in opposition to the New England Patriots and airs on Sunday, February 8.
It is unlikely that the TV spot will embrace any new details about upcoming Pokemon video video games, with an official press release emphasizing that the advert will spotlight the IP’s “rising viewers of numerous, world and multigenerational followers throughout three a long time.”
“As we glance to the subsequent 30 years and past, we invite Trainers to hitch in celebrating this landmark milestone, beginning with Super Bowl LX, the place they’ll see themselves and their fandom mirrored in surprising methods,” The Pokemon Firm Worldwide president Kenji Okubo stated within the assertion.
Rejoice 30 years of Pokémon with a particular video debuting throughout Super Bowl LX on February 8! #Pokemon30 pic.twitter.com/gOgvTnlkdW
— Pokémon @ Lumiose Metropolis 🥐 (@Pokemon) February 4, 2026
If we needed to guess, the “surprising methods” the fandom is mirrored will probably be within the type of live-action actors throwing Poke Balls round. Ten years in the past, The Pokemon Firm put out a 30-second Super Bowl advert for Pokemon’s twentieth anniversary that was just about simply that.
The Pokemon Firm is celebrating the milestone thirtieth anniversary in a number of methods, together with a Pokemon theme park in Tokyo that brings Kanto to life. We are able to additionally anticipate a Pokemon Day stream later this month on February 27–on the online game facet, we will hope for extra info on the upcoming Pokemon Champions, and if we’re fortunate, a glimpse at a brand new era.