With rumors swirling that 2026’s Call of Duty is a brand new Trendy Warfare sport from Infinity Ward, one of many franchise’s hottest characters, Ghost, has now appeared in a brand new soda commercial.
As a part of the Xbox/Fanta partnership, Microsoft launched a brand new video exhibiting Ghost out on a mission when he will get distracted by the sound of a Fanta getting cracked open. He then stares longingly on the soda as a human again house pours it right into a glass.
Some have theorized that this might be stealth advertising for the brand new Call of Duty sport coming this yr, which is rumored to be Trendy Warfare 4 from developer Infinity Ward. Nevertheless it would possibly simply be Xbox utilizing considered one of Call of Duty’s most recognizable characters to promote a product.
The commercial spans far more than Call of Duty, as franchises like Halo, World of Warcraft, Forza Horizon 6, and Diablo IV additionally present up. Every is getting its personal specifically designed Fanta can, with in-game content material out there to individuals who slurp the soda. These new soda cans launched earlier this month.
The Call of Duty rewards embrace double XP, whereas Halo: Marketing campaign Advanced gamers who seize the soda can get a Fanta-themed Grasp Chief outfit within the sport when it launches. Take a look at GameSpot’s protection to see extra of the in-game bonuses for the brand new Xbox/Fanta promotion.
In different Xbox information, Microsoft Gaming CEO Asha Sharma stated in a memo to employees that Xbox Recreation Move has develop into too costly for gamers, and he or she needs to create a “higher worth equation.” It has been reported that the 2025 Recreation Move worth hike was due partly to new Call of Duty video games being included with Recreation Move, amid rumors that new Call of Duty games may no longer be included with Game Pass in the future.