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After Crimson Desert Apology, the Boss of PUBG Says He Doesn’t Care if a Developer Uses AI for Artwork ‘If They Make Good Gameplay’

by 9 April 2026089
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The use of generative AI in video games is one of the hottest subjects in the trade proper now, and a couple of weeks in the past, the greatest recreation of the yr up to now, Crimson Desert, discovered itself at the centre of it after some in-game work have been found to have been created utilizing the know-how.

It led to a swift apology from developer Pearl Abyss, who claimed that AI-generated belongings “have been unintentionally included in the last launch,” and admitted it ought to have disclosed the use of AI to gamers. “We sincerely apologize for these oversights,” the Korean firm added.

It’s Steam’s coverage for video games to obviously declare on their retailer pages if generative AI has been used to make them, however it’s not at all towards the guidelines to make use of these instruments in the growth course of. So, ought to studios really feel the must apologise for utilizing such know-how? It’s a query IGN lately requested fellow Korean developer and head of PUBG Studios, Taeseok Jang.

“It is a bit of a tough query,” says Jang. “However what I can inform you now’s I am at the moment learning and monitoring the scenario and trade’s AI utilization instances. Is this sort of scenario occurring solely in the gaming trade, or is it related in the artwork trade or different industries as effectively? So, truly, as a fan, it would not matter to me. As a result of if they make good gameplay, then it would not matter to me if they use AI for art work. Perhaps it might be totally different from the perspective of builders or traders, however yeah, I can’t inform you the precise reply about it as a result of I am at the moment studying and learning the case.”

So, it might appear that PUBG Studios values the craft of designing compelling gameplay greater than the human contact of in-game art work, then. To some extent, it is sensible — Battlegrounds is an experience-based, virtually purely on the timeless rigidity of its gunplay and loot and survive loop — however I can’t assist however really feel like different points of recreation design ought to be held in as excessive regard. I play video games to get immersed in worlds that really feel like they’ve been sculpted by a human hand, which Crimson Desert does magnificently for the most half, by the way. The thought of artwork design changing into the complete of generative AI, so long as the gameplay is sweet, simply doesn’t sit effectively with me.

So, what’s PUBG’s place on utilizing generative AI in its personal video games? Jang solutions, “Our stance is that principally our purpose for utilizing AI is to convey new and enjoyable gameplay experiences to our customers. We’re pondering that it’s a device, identical to Maya, which we utilized in the previous. There is no such thing as a distinction in phrases of the function of that AI. So I feel AI will give us freedom to deal with extra enjoyable gameplay experiences as a result of it may give us freedom and extra time by automating repetitive work. So once we make a new gameplay, it isn’t largely utilizing AI but for now, however at the moment we’re at the stage of the way to make it extra useful for making new experiences for our customers.”

“Automating repetitive work” positive does sound interesting, however when it comes at the value of workforce numbers being lowered, is that internet achieve actually price it? I’m positive CEOs and firm leaders would maybe say so, however to the 1000’s of recreation builders who’ve already misplaced their jobs over the previous yr, I’m undecided they’d agree.

AI know-how is definitely one thing that appears extra ingrained in the tradition of PUBG Studio’s mum or dad firm, Krafton, although. The writer at the moment finds itself in the center of a lengthy and costly dispute with Subnautica 2 builders Unknown Worlds, by which the subsidiary studio has claimed that Krafton’s CEO used ChatGPT to “assist him brainstorm methods to keep away from paying the earnout”. That invoice is claimed to have been the not insignificant sum of $250m.

Not too long ago, Krafton acknowledged in a press launch that whereas it would stay “centered on its core id as a recreation developer”, it would proceed to “discover alternatives rooted in its recreation know-how.” It additional added that, “since 2021, the firm has utilized AI applied sciences primarily to boost gameplay experiences and enhance growth effectivity, together with ideas resembling CPCs (Co-Playable Characters). In October, KRAFTON declared its transition to an AI-first firm to implement workflow automation, with the purpose of reinvesting time and assets again into artistic recreation growth.”

“Trying forward, Krafton is evaluating how its recreation know-how could ultimately be utilized to areas resembling bodily AI and robotics,” the assertion continued. “These areas are considered as long-term exploratory alternatives, not near-term enterprise initiatives, and are knowledgeable by Krafton’s expertise working large-scale digital worlds and physics-based simulations.” Krafton seems to be all-in on the AI revolution, then.

I’d love to listen to what you consider the use of generative AI in recreation growth, although. Do you agree with the head of PUBG studios that, so long as the gameplay has been handcrafted and made to really feel nice, then it doesn’t matter how the in-game artwork is made? Or, would you like to see a absolutely human contact throughout all points of recreation growth? Tell us in the feedback under!

Simon Cardy is a Senior Editor at IGN who can primarily be discovered skulking round open world video games, indulging in Korean cinema, or despairing at the state of Tottenham Hotspur and the New York Jets. Observe him on Bluesky at @cardy.bsky.social.

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