Black Fable: Wukong Marketing Team Offers Content Creators a Steam Key — but Bans ‘Feminist Propaganda’ and All Talk of Covid
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Black Fable: Wukong Marketing Team Offers Content Creators a Steam Key — but Bans ‘Feminist Propaganda’ and All Talk of Covid

An e-mail despatched from the Black Fable: Wukong advertising group tells content material creators they need to not embody “feminist propaganda” or use what are referred to as “set off phrases” corresponding to COVID-19.

The e-mail, which hit social media after it was despatched to a quantity of content material creators by a consultant of Chinese language video games firm Hero Video games, was verified by IGN over the weekend by way of a supply who requested to not be named. It consists of a Steam key to pre-download the sport on PC forward of the Black Fable: Wukong launch date of August 20, and a hyperlink to a Google doc that outlines the “Do’s and Don’ts” for content material creators who intend to cowl Black Fable: Wukong throughout its August launch interval.

There is only one entry within the “Do’s” class: “benefit from the sport!” Nevertheless, there are 5 entries within the “Don’ts class,” reproduced beneath:

  • Do NOT insult different influencers or gamers.
  • Do NOT use any offensive language/humor.
  • Do NOT embody politics, violence, nudity, feminist propaganda, fetishization, and different content material that instigates adverse discourse.
  • Do NOT use set off phrases corresponding to ‘quarantine’ or ‘isolation’ or ‘COVID-19’.
  • Do NOT talk about content material associated to China’s sport trade insurance policies, opinions, information, and many others.

Whereas some of these entries, such because the request to not insult different creators or gamers, or use offensive language, are normal throughout many content material creator agreements, some usually are not. Asking content material creators to not embody “feminist propaganda,” point out Covid, or talk about China’s sport trade insurance policies, for instance, are uncommon requests and have already been criticized by some on social media within the context of earlier reporting on Shenzhen, China-based developer Recreation Science. IGN has requested Hero Video games for remark.

IGN understands this e-mail is meant for content material creators who plan to cowl Black Fable: Wukong at launch, versus pre-launch reviewers. There isn’t any non-disclosure settlement (NDA) tied to the supply of the Steam key.

Beijing-based Hero Video games claims to be the biggest exterior investor in Recreation Science, which has but to reply to IGN’s earlier report compiling quite a few sexist feedback made by the studio’s founders and different builders spanning the final decade.

IGN has requested Hero Video games if the Black Fable: Wukong tips are normal for all video games it promotes, or if they’re a directive from Recreation Science. Recreation Science itself has but to reply.

IGN’s Black Fable: Wukong assessment returned an 8/10. We stated: “Regardless of some irritating technical points, Black Fable: Wukong is a nice motion sport with improbable fight, thrilling bosses, tantalizing secrets and techniques, and a lovely world.”

Wesley is the UK Information Editor for IGN. Discover him on Twitter at @wyp100. You may attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.

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