marketing Archives

“Crowdfunding is fundamentally a marketing and a community train” – What developers need to know about funding a game with Kickstarter in 2026

Edward M25 September 2026

by Edward M25 September 2026019

We could be long gone the times of video games firms elevating eye-watering figures on Kickstarter, however the platform is nonetheless a viable approach to...

Game News

Jobs roundup: August 2026 | Paramount Games appoints Nate Nanzer as EVP, head of commercial & marketing

Edward M19 August 2026

by Edward M19 August 2026033

It may be troublesome protecting observe of the varied comings and goings within the video games trade, which is why we compile them in semi-regular...

Windows

Call of Duty Fans Suspect AI Usage In Modern Warfare 4 Internal Marketing Image

19 August 2026

by 19 August 2026039

The Call of Duty socials workforce unintentionally posted an inside advertising and marketing picture for Modern Warfare 4, and followers suspect it could be AI-generated....

Game News

Jobs roundup: August 2026 | Tim Coombs rejoins Amazon as head of brand marketing for Luna

Edward M17 August 2026

by Edward M17 August 2026032

It may be tough retaining monitor of the assorted comings and goings within the video games trade, which is why we compile them in semi-regular...

Game News

Five things to avoid when marketing your indie game | Opinion

Edward M26 June 2026

by Edward M26 June 2026043

Axel Fälth and Linn Stjernlöf of Mi5 Communications share over 20 years of expertise inside PR and marketing within the tech and video games business,...

Game News

GTA 6 Has Enormous Hype Behind It, But Marketing It Is Still A "Problem," Exec Says

Edward M5 February 2026

by Edward M5 February 2026082

Grand Theft Auto VI is about for launch this November, and Rockstar’s advertising efforts for the sport will start in earnest this summer season. Now,...

Game News

GTA 6 Still On Track For November Launch, Marketing Campaign Kicks Off This Summer

Edward M4 February 2026

by Edward M4 February 2026089

(*6*) As a part of Take-Two’s earnings announcement in the present day, the corporate confirmed that Rockstar’s Grand Theft Auto VI stays on observe for...

Windows

Indie Game Gets ‘The Best Accidental Advertising’ in Japan After Title Mistranslated to ‘Sh***y Dungeon’

3 November 2025

by 3 November 20250113

With all of the indie titles being launched on Steam each week, it may be laborious to make your sport stand out. Italian developer Repair-a-Bug...

Game News

Which marketing channel provides the best return on investment for small publishers?

Edward M3 November 20253 November 2025

by Edward M3 November 20253 November 2025083

Confronted with tight marketing budgets, small recreation publishers should maximise their return on promoting investment (ROIA) – and that is doubly true for indie builders,...

Game News

Discoverability is the industry’s “Achilles’ heel,” marketing survey finds

Edward M15 August 2025

by Edward M15 August 2025070

Artistic comms and marketing company Bastion has launched its annual video video games marketing survey, which reveals that discoverability is the largest problem publishers and...