Grand Theft Auto VI is about for launch this November, and Rockstar’s advertising efforts for the sport will start in earnest this summer season. Now, the boss of Rockstar’s proprietor has commented on what to anticipate from the advertising for GTA 6, and he stated it is going to be a “problem.”
Speaking to CNBC, Strauss Zelnick of Take-Two stated advertising a sport like GTA 6–which already has monumental hype behind it–is a “problem” as a result of Rockstar and Take-Two need to be “delicate” with how they push the sport.
“It has to really feel like, you already know, that is actual. We’re not promoting hamburgers. We’re promoting this distinctive artwork type,” he stated, as reported by IGN.
Zelnick went on to say that the November 19 date for GTA 6 appears fairly stable at this stage as a result of Rockstar is about to spend huge cash on selling it. “We do not spend cash on advertising till we’re fairly near launch,” he stated.
This doesn’t rule out one other delay, after all.
Earlier than this, Zelnick stated Rockstar wouldn’t “sit again and calm down” forward of GTA 6’s launch, however would as an alternative go onerous to advertise the sport. “Relaxation assured that I believe you may be fairly astonished by the creativity that Rockstar’s advertising workforce brings to customers within the coming months,” he stated.
In different GTA 6 information, Take-Two denied the rumor that the sport will launch as a digital-exclusive sport, confirmed there isn’t a generative AI content material within the sport, and stated GTA On-line will reside on after GTA 6 comes out.
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