James Bond will meet social media influencer Khaby Lame in 007 First Light, developer IO Interactive has revealed.
It is a reveal that has left some Bond followers scratching their heads — firstly that Lame is in the sport in any respect, but additionally secondly that his cameo has been revealed forward of the sport’s basic launch — eradicating the ingredient of shock.
Lame is known for his deadpan TikTok response movies, the place he performs an exasperated gesture to mock issues that appear apparent. Unsurprisingly, it is this similar gesture that Bond followers will be capable to see Lame replicating in 007 First Light, as His Majesty’s agent asks for instructions whereas standing in entrance of a signpost.
In a video clip posted to Instagram, gamers can see Bond wandering as much as Lame, asking for instructions, just for Lame to gesticulate on the signal — which already holds the reply. Come on Bond — one too many martinis?
“You’ll meet a well-known face in Vietnam,” IO Interactive wrote. “Khaby Lame joins the solid of 007 First Light and is a part of a globetrotting journey as James Bond units out to #EarnTheNumber. We labored intently with Khaby to get him scanned and design his outfit for this re-imagined origin story.”
Responding to at least one Bond fan on social media asking why IO Interactive was highlighting this cameo forward of time, video video games business analyst Daniel Ahmad instructed this reveal was meant to achieve a special viewers from conventional Bond followers, following a extra conventional advertising marketing campaign thus far.
After rising to social media stardom over the previous couple of years, Lame stays the most-followed consumer on TikTok. Past social media, Fortnite featured Lame in a 2023 battle move, the identical yr he appeared as a decide on Italia’s Obtained Expertise. He additionally popped up with a cameo look in 2024’s so-so Will Smith sequel Dangerous Boys: Trip or Die. In January of this yr, Lame licensed his likeness to be reproduced by AI for $975 million.
Over the weekend, IO Interactive revealed a portion of the opening mission from 007 First Light after copies of the sport leaked to the general public days earlier than launch. The sport’s early entry launch begins as we speak, Might 26, with its full launch coming tomorrow, Might 27.
Picture credit score: Sam Barnes/Sportsfile for Net Summit through Getty Photos.
Tom Phillips is IGN’s Information Editor. You’ll be able to attain Tom at tom_phillips@ign.com or discover him on Bluesky @tomphillipseg.bsky.social