Two business veterans have launched a matchmaking platform referred to as Sail.game to join developers in search of funding to publishers on the lookout for new titles.
Based by CEO Vladimír Geršl (founding father of Czech advisory agency Cyber Sail Consulting) and managing director Guillaume Jamet (founding father of French indie writer Expensive Villagers), the platform has been in growth since early 2025 and has been in early entry for a number of months. Throughout that point, it recorded over 13,000 interactions and onboarded greater than 200 certified publishers.
Jamet says the objective is to make pitching fast and environment friendly whereas addressing discovery fatigue.
“Most studios simply ‘shotgun’ their pitch to everybody, hoping for a miracle. The end result? Professional, high-quality initiatives are drowned in a sea of irrelevant noise.”
The platform goals to repair this by “guaranteeing publishers solely see video games that align with their particular mandate, style, price range, or timeline.”
“We wish publishers to log into Sail.game and know instantly that each sport on their dashboard truly suits their portfolio,” says Jamet. “No litter, no ‘possibly,’ simply matches. For developers, it is the identical: we assure your sport lands in entrance of people that truly care about your style. If it is a match, you meet.”
He describes the number of publishers a “results of ten years of relational capital constructed by Cyber Sail Consulting.”
“These are individuals we meet at occasions and communicate with year-round,” he says, saying that the platform “grants developers entry to a decade of verified, high-level connections.”
“We wish publishers to log into Sail.game and know instantly that each sport on their dashboard truly suits their portfolio”
“As we onboard new companions, our course of stays strictly human: we meet, we speak, and we confirm. We want to guarantee they supply correct knowledge concerning their funding capability and present necessities. If we aren’t defending the integrity of the info, the matchmaking fails. We aren’t constructing a listing; we’re constructing a circle of belief.”
Developers can see in actual time who views, shortlists, and downloads their demos. They will additionally adapt pitch decks into business-oriented profiles referred to as ‘Sport Playing cards’ that present scouts with “the info factors wanted to make knowledgeable choices.”
The service stands comparability with on-line market Pitchify, which launched final month with the identical objective of matching devs and publishers. Jamet characterises Pitchify as a listing, whereas Sail.game is “transferring in a totally completely different path by utilizing knowledge to actively push matches as a substitute of simply counting on traditional searches.”
“We aren’t only a easy algorithm, we have embedded our real-world experience into a complicated matchmaking system” he says. “Sail.game leverages massive datasets from shops, however extra importantly, it makes use of proprietary info and ‘insider’ data that publishers have trusted us with. This creates a degree of accuracy a easy listing cannot attain.”
“We have been on either side of that desk; we all know precisely the place the friction lies and how a lot work stays to be finished.”
He continues: “Discovery is simply the primary brick. We’re constructing the following layers of an entire ecosystem to help your complete lifecycle of the connection. We’re at present rolling out on-deck analytics to assist publishers transfer previous the ‘preliminary crush’ with an in-depth roadmap, price range, and market evaluation.
“Finally, our objective is to assist either side obtain the most effective journey collectively. We’re growing a collection of instruments, from venture administration and milestone monitoring to asset administration, all particularly designed to bridge the hole between developer and writer mindsets. We have been on either side of that desk; we all know precisely the place the friction lies and how a lot work stays to be finished. In the long run, we would like to present the instruments to handle and easy that relationship at each single stage, not simply the primary date.”
Sail.game is open for registrations, with developers in a position to be part of for a nominal entry payment beginning at €99. The platform’s Discovery Service stays free for certified publishers.Jamet describes the worth level as a “mandatory gate” to preserve the “integrity of its ecosystem.”
“Groups routinely spend much more on occasions, journey, or collaborating in on-line showcases with extremely unsure outcomes,” he says. “We consider we provide a a lot greater probability of getting seen for a a lot decrease value, each in money and in man-hours,” he says.
“Asking for a payment is a filter. It is precisely the identical logic because the $100 Steam Direct payment”
“Asking for a payment is a filter. It is precisely the identical logic because the $100 Steam Direct payment: it is a ache for legit indies, nevertheless it’s the way in which to guarantee publishers know that if a sport is on Sail.game, the studio is skilled, they’re severe, and they’ve pores and skin within the sport. By making the platform free for publishers, Jaret notes that it “ensures our paying developers have entry to a high-density pool of energetic, verified companions.
“We aren’t simply offering a listing; we’re curating an viewers of decision-makers.”