GTA 6 Has Enormous Hype Behind It, But Marketing It Is Still A "Problem," Exec Says
Grand Theft Auto VI is about for launch this November, and Rockstar’s advertising efforts for the sport will start in earnest this summer season. Now,...
Tag : marketing
GTA 6 Still On Track For November Launch, Marketing Campaign Kicks Off This Summer
(*6*) As a part of Take-Two’s earnings announcement in the present day, the corporate confirmed that Rockstar’s Grand Theft Auto VI stays on observe for...
Indie Game Gets ‘The Best Accidental Advertising’ in Japan After Title Mistranslated to ‘Sh***y Dungeon’
With all of the indie titles being launched on Steam each week, it may be laborious to make your sport stand out. Italian developer Repair-a-Bug...
Which marketing channel provides the best return on investment for small publishers?
Confronted with tight marketing budgets, small recreation publishers should maximise their return on promoting investment (ROIA) – and that is doubly true for indie builders,...
Discoverability is the industry’s “Achilles’ heel,” marketing survey finds
Artistic comms and marketing company Bastion has launched its annual video video games marketing survey, which reveals that discoverability is the largest problem publishers and...
XDefiant Chief Quits Industry Fully, Claims Ubisoft’s Doomed Call of Duty Rival Had ‘Very Little Advertising and marketing’ or ‘The Right Resources to Make Content material’
XDefiant‘s servers went darkish on Tuesday, June 3, somewhat over a yr after Ubisoft’s free-to-play enviornment shooter was launched. Ubisoft gave its Call of responsibility...
One-Time PlayStation Mascot Sackboy Quietly Removed From PlayStation Productions Marketing
PlayStation is seemingly pulling its one-time poster youngster, Sackboy, from its advertising supplies. As famous by Realradec, Sackboy was notably absent from the PlayStation Productions...
XDefiant Dev Says ‘We Have Done Very Little Marketing So Yes Our Numbers Are Down,’ Denies Support Could End After Season 4 if Player Count Doesn’t Improve
(*4*)XDefiant, Ubisoft’s free-to-play Name of responsibility rival, has missed the writer’s expectations since launching in Might — that a lot CEO Yves Guillemot admitted throughout...
Activision Brings Back Popular Character For Black Ops 6 Advertising and marketing, And He Pretends To Be The Pope
With only a few extra weeks to go earlier than Name of Responsibility: Black Ops 6 launches on October 25, Activision’s advertising machine is ramping...
Black Fable: Wukong Marketing Team Offers Content Creators a Steam Key — but Bans ‘Feminist Propaganda’ and All Talk of Covid
An e-mail despatched from the Black Fable: Wukong advertising group tells content material creators they need to not embody “feminist propaganda” or use what are...