Five things to avoid when marketing your indie game | Opinion
Axel Fälth and Linn Stjernlöf of Mi5 Communications share over 20 years of expertise inside PR and marketing within the tech and video games business,...
Tag : Opinion
Why one in three new games at SGF has got their launch wrong | Opinion
The large vitality put into asserting games, versus the vitality put into the comply with up is astonishing. The concept anybody may assume that SGF...
Asha Sharma faces tough decisions with limited room for manoeuvre | Opinion
The final consensus on Asha Sharma’s first 100 days as Xbox CEO has been largely optimistic. She has definitely confounded the fears of early detractors...
September becomes a pile-up as publishers swerve to avoid GTA 6 | Opinion
Watching the affect that GTA 6 is having on the remainder of the video games market this yr jogs my memory of an underwater nature...
Nordic Game 2026 was full of smiles, but they hid a very tough reality | Opinion
The indie convention Nordic Game returned to Malmö this week, and though the occasion naturally has a massive give attention to Scandinavian builders, there was...
Bitsummit 2026 showed Japanese indies pursuing a new multimedia mannequin, backed by major entertainment firms | Opinion
A number of weeks earlier than thirteenth Bitsummit opened its doorways in Kyoto, a major announcement despatched waves via the Japanese video games business: entertainment...
The future of European publishing is range, not concentration | Opinion
It will be straightforward to take a look at this week’s headlines and conclude that Europe’s sport publishing sector is in terminal decline. Outcomes from...
The hangover kicks in after a decade of games-as-a-service obsession | Opinion
Monetary outcomes season is upon us, and as is so typically the case, it’s a beneficiant benefactor to anybody with an curiosity in seeing how...
Advocating for Godot: A report from A Maze Berlin | Opinion
And so to Berlin, the place the A Maze indie video games competition is celebrating its fifteenth 12 months, and time continues to make fools...
Indie games have built a thriving economy in territory traditional publishers abandoned or ignored | Opinion
It is easy to be drawn in by the drama of a revolution – a monumental sport or know-how that transforms a whole style or...