Goodwill Looking: Consoles’ brand value and loyalty is being tested | Opinion
There’s a very vital piece of context that looms behind each resolution, each announcement, and each information story about PlayStation or Xbox for the time...
Tag : Opinion
Future imperfect: Five predictions for the next decade | Opinion
A variety of minds round the trade at the moment appear centered on one factor: the future. Whether or not it was Amir Satvat’s Gamescom...
The opportunity cost of Sony’s live service pivot is enormous | Opinion
The folly of the live service mania that consumed the video games enterprise for a lot of the previous decade is fairly properly documented by...
Why Xbox’s console ads could be a good thing for gaming | Opinion
Virginie Chesnais is CMO on the advert tech analytics platform Happydemics. Players have lengthy been cautious of in-game adverts, and never with out purpose. Ads...
Modern consumers crave “occasions”, and the games industry needs to provide them | Opinion
For nearly so long as the games industry has existed, the typical knowledge round sequels has remained the similar: strike whereas the iron is scorching....
Investors hate Roblox’ new direction – but a reversal may be impossible | Opinion
When Epic Video games introduced main layoffs again in March, it change into clear that Fortnite – as soon as thought to be holding a...
After half a decade of job losses, there is no “enterprise as ordinary” | Opinion
The previous 5 years of writing concerning the video games enterprise has include a serving to of cognitive dissonance so extreme that it usually felt...
Sky-high prices risk disaster for a console market struggling to grow | Opinion
No one wants to hear once more about how the disaster in element prices is inflicting havoc on the {hardware} facet of the video games...
Develop:Brighton showed the UK games industry is done with hand-wringing and is determined to save itself | Opinion
I bought a sense of déjà vu at Develop:Brighton this 12 months, the place as soon as once more it was meltingly scorching, and as...
Can a top-down, focused software strategy save Xbox? | Opinion
When Asha Sharma handed the 100-day mark on the helm of Xbox final month, the consensus evaluation was cautiously constructive – however as I wrote...