Ubisoft has introduced that its Creative House 2 enterprise unit, which homes Tom Clancy’s The Division, Ghost Recon, and Splinter Cell alongside “new authentic IP together with March of Giants”, will henceforth be recognized as Massive Entertainment, adopting the 29-year-old model of the Swedish studio that originated the Divison franchise.
The new Massive Entertainment will, like the opposite Creative Homes, have “clear duty for the event and long-term progress of its manufacturers”. The unit had initially been devoted to “aggressive and co-op shooters” previous to the acquisition of March of Giants from Amazon.
“Beginning at present, improvement groups liable for these franchises in Montréal, Paris, Sweden, and Toronto will function beneath the Massive Entertainment model,” the corporate stated in an announcement, “bringing collectively their inventive and know-how experience to form its future, develop these franchises and craft difficult experiences for devoted participant communities.”
Massive Entertainment is lead by veteran government Christoph Hartmann, who joined as Common Supervisor in June having departed Amazon Sport Studios. He beforehand based and lead 2K Video games. The agency introduced final week that Natalie Francis was becoming a member of as studio supervisor of the Malmo workplace after holding senior roles at Avalanche Studios and DICE.
Massive was beforehand a standalone studio in Malmo, Sweden, launched in 1997 and acquired by Ubisoft in 2008 after it was offered off by Activision following its buy of Vivendi. The studio beforehand made its identify with Floor Management and World In Battle, earlier than delivering the Division franchise, Avatar: Frontiers of Pandora and Star Wars Outlaws. It developed the Snowdrop engine broadly used throughout a number of Ubisoft titles, and was described as engaged on “an unannounced progressive tech venture” when Ubisoft laid off employees at Massive and Ubisoft Stockholm in January.
“Massive Entertainment has at all times been outlined by ardour, ambition and unimaginable expertise, and our focus now’s on what comes subsequent,” stated Hartmann. “Bringing our groups collectively beneath one id offers us the chance to mix the inventive vitality and experience throughout Montréal, Paris, Sweden and Toronto to form the following era of these iconic franchises, create new video games and IPs, and push our craft and know-how ahead.”
The agency introduced it could transfer to the Creative Homes construction in late 2025 and confirmed the main points in January 2026. The agency has now confirmed leaders for all besides Creative House 4, following the affirmation of Julien Bares as Common Supervisor of Homes 3 and 5 and Thomas A as GM of centralised manufacturing useful resource Creative Community.
The present construction is:
- Vantage Studios (three way partnership with Tencent)
- Co-CEOs: Christophe Derennes and Charlie Guillemot
- Manufacturers: Murderer’s Creed, Far Cry, Tom Clancy’s Rainbow Six
- Barcelona, Montreal Vantage, Quebec, Saguenay, Sherbrooke, Sofia
- Massive Entertainment
- Common Supervisor: Christoph Hartmann
- Manufacturers: Tom Clancy’s The Division, Tom Clancy’s Ghost Recon, Tom Clancy’s Splinter Cell, March of Giants, unspecified new IP
- Studios: Paris, Massive/Malmo, Montreal, Toronto
- Creative House 3
- Common Supervisor: Julien Bares (alongside Creative House 5)
- Manufacturers: Brawlhalla, For Honor, Riders Republic, Cranium and Bones, The Crew
- Studios: Blue Mammoth, Ivory Tower, Montreal
- Creative House 4
- Common Supervisor: Not but introduced
- Manufacturers: Anno, Past Good and Evil, Heroes of Would possibly and Magic, Prince of Persia, Rayman
- Studios: Mainz, Milan, Montpelier, Nadeo
- Creative House 5
- Common Supervisor: Julien Bares (alongside Creative House 3)
- Manufacturers: Growtopia, Hasbro portfolio
- Studios: Abu Dhabi, Barcelona Cell, Ketchapp, Kalibri Video games, Paris, Ubisoft Cell Video games, Ubisoft Paris Cell
- Creative Community
- Common Supervisor: Thomas Andrén
- Objective: Central manufacturing help
- Studios: Annecy, Berlin, Bordeaux, Chengdu, Da Nang, Dusseldorf, Kyiv/Odessa/Warsaw, Paris, Pune, Manila, RedLynx, Pink Storm, Reflections, Romania, Shanghai, Singapore
The preliminary transfer to Creative Homes got here alongside delays and cancellations of a number of video games and what it described as a “closing” spherical of cost-cutting following years of underperformance and a protracted restructuring that has seen the closure of studios in Belgrade, Halifax, Leamington, Stockholm and Winnipeg together with layoffs throughout its worldwide operations. The agency wouldn’t verify if that course of was full.