This 12 months marks the twenty fifth anniversary of the unique Xbox, which was launched by Microsoft in 2001. The Xbox title has been used for each era of the console that adopted, with some disagreement about whether or not the phrase needs to be spelled out in all caps. Now, Xbox CEO Asha Sharma is asking gamers how they spell it: “Xbox” or “XBOX”?
Sharma shared a ballot on social media in regards to the Xbox branding, and up to now there is a clear favourite. “XBOX” is at the moment holding a cushty lead over “Xbox” with roughly 63% of the vote at press time. Simply over 7,000 followers have voted on X, however the ballot will stay open till Might 14.
Xbox or XBOX?
— Asha (@asha_shar) May 13, 2026
Whereas the Xbox model stays beloved by its most ardent followers, some gamers have known as upon Sharma and her crew to tug again from Microsoft’s multiplatform technique that has introduced a number of previously unique titles to PlayStation 5 and the Change household. Whereas Sharma has expressed a willingness to revisit the difficulty, Xbox video games on PS5 reportedly made a staggering sum of money for Microsoft in 2025.
In April, Sharma acknowledged that Xbox {hardware}, content material, and companies had important declines throughout Microsoft’s final quarter. “We all know we now have work to do to earn each participant at this time and into the long run,” stated Sharma.
Sharma not too long ago added a number of AI veterans to Xbox’s management crew, along with decreasing the value for Sport Cross Final worth. Xbox has additionally introduced that Name of Responsibility video games can be faraway from day-one Sport Cross entry, and that will pave the way in which for different AAA titles to be dropped from Sport Cross as effectively.