The Call of Duty socials workforce unintentionally posted an inside advertising and marketing picture for Modern Warfare 4, and followers suspect it could be AI-generated.
Earlier at the moment, the Call of Duty Twitter account posted a render of a soldier strolling towards the digicam whereas selling the sport’s look at Gamescom. Eagle-eyed followers examined the picture and seen that the soldier’s gun gave the impression to be warped in an odd approach, probably suggesting the picture was AI-generated. The graphic was ultimately taken down, and the Call of Duty workforce acknowledged that it was posted by mistake.
NEW MW4 IMAGE pic.twitter.com/SBIuhXIkYY
— Ahead (@ForwardLeaks) August 18, 2026
“Earlier at the moment, a picture was mistakenly posted to at least one of the Call of Duty accounts,” stated (*4*). “It included a brief render from a advertising and marketing type information. The picture was a placeholder and never taken from in-game. We’ve taken it down.”
Fans have now begun speculating that Activision has been utilizing AI to generate ideas for advertising and marketing materials. This most likely will not come as a shock to many Call of Duty followers, as Activision has admitted to utilizing AI to make belongings for Call of Duty. On the sport’s Steam web page, there’s a disclosure that confirms the utilization of generative AI instruments to develop belongings for the sport. Some of these belongings embrace issues like calling playing cards in Black Ops 7.
Following backlash to Black Ops 7’s utilization of AI in November 2025, Activision issued the next assertion: “Like so many around the globe, we use a spread of digital instruments, together with AI instruments, to empower and assist our groups to create one of the best gaming experiences potential for our gamers. Our inventive course of continues to be led by the gifted people in our studios.”
Almost a 12 months later, gamers are nonetheless annoyed by Activision’s utilization of generative AI, with some casting doubt over claims that the artwork was merely a placeholder.
“Activision? Utilizing AI slop for Call of Duty!? Absolutely there’s been some mistake; they’d by no means,” joked one fan. “From a Type information? How a lot AI was utilized in growth and artwork?” asked another fan.
Whether or not or not there might be any apparent examples of AI-generated content material in Modern Warfare 4’s beta this weekend stays to be seen. If not, followers will definitely be retaining their eyes open for it when the sport launches in October.
Cade Onder is a freelancer for IGN’s information workforce. He covers all issues leisure, together with gaming, movie, and extra. You could find him on Twitter @Cade_Onder.