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Kadokawa Should Be Making More Money From Elden Ring, Activist Investor Says

by 24 June 2026035
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The boss of Japanese firm Kadokawa has survived a shareholder vote on his future amid rising strain from an activist investor who believes the corporate has did not capitalize on Elden Ring’s monumental success.

Reuters reported on the results of a showdown between Kadokawa CEO Takeshi Natsuno and Hong Kong-based Oasis Administration, which is now the corporate’s largest shareholder with a 13.76% stake, throughout a gathering of shareholders. Whereas Natsuno has survived for now, Automaton reported that Oasis has simply upped its stake to fifteen.25%, with plans to extend it additional.

Elden Ring is from legendary online game developer FromSoftware, which is owned by Kadokawa. It has offered an astonishing 30 million copies — a determine that’s positive to rise with the discharge of Tarnished Version in August. Elden Ring launched in 2022, and since then has launched enlargement Shadow of the Erdtree (2024) and multiplayer spinoff, Elden Ring Nightreign (2025), however Oasis needs extra monetary return from the franchise.

A part of Oasis’ grievance about Kadokawa and certainly Elden Ring is that it doesn’t publish the sport itself globally. Whereas FromSoftware self-publishes Elden Ring in Japan, Bandai Namco publishes the sport internationally, decreasing revenue. Oasis needs Kadokawa to self-publish its video games in every single place.

In the meantime, Sony’s high-profile funding in Kadokawa amounted to only a 10% stake and little has come of it.

“FromSoftware is Kadokawa’s crown-jewel asset: a globally acknowledged studio with a loyal worldwide fanbase and a confirmed skill to create blockbuster titles equivalent to Elden Ring,” Oasis has mentioned. “But Kadokawa continues to depart a significant share of the economics from these titles with third-party publishing companions, creating a big and ongoing lack of worth for all of Kadokawa’s stakeholders.”

Oasis has insisted it isn’t making an attempt to drive a sale of FromSoftware (there have been all kinds of rumors about numerous online game firms shopping for it through the years). Oasis as an alternative believes FromSoftware needs to be the “central driver” of Kadokawa’s long-term progress.

“Our level is that FromSoftware have to be managed with the ambition, funding, and strategic focus that an asset of its high quality deserves,” Oasis mentioned. “Its staff, creators, and followers deserve possession and management which are absolutely dedicated to serving to the studio understand its extraordinary international potential.”

Earlier this month, celebrated FromSoftware director and architect of its hit video games, Hidetaka Miyazaki, commented on the shareholder strain Kadokawa is beneath. Reassuring followers, he insisted that FromSoftware can nonetheless “freely make the form of video games we wish to make with out extreme interference.”

FromSoftware has Elden Ring Tarnished Version in addition to new motion title The Duskbloods to sit up for later this yr. However followers are questioning what’s subsequent from the developer. May Elden Ring 2 be on the playing cards? In December 2024, Miyazaki mentioned the developer was not contemplating making Elden Ring 2, however would not shut down the chance sooner or later. If not, there’s an Elden Ring film within the works.

Wesley is Director, Information at IGN. Discover him on Twitter at @wyp100. You’ll be able to attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.

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