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Why Microsoft Announced Ninja Theory’s New Game While Planning to Shut the Studio Down

by 17 June 2026037
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At Xbox Video games Showcase earlier this month Microsoft introduced Senua, the subsequent sport in Ninja Principle’s Hellblade sequence. At the time, there was little concern about the sport’s launch. Certainly, there was little concern, publicly no less than, about Ninja Principle itself.

However so much can change in per week, and in the case of Xbox, virtually the whole lot did.

It began with new Xbox CEO Asha Sharma’s “reset” memo, which most took as a sign that Microsoft deliberate huge layoffs and studio closures. Microsoft printed the memo simply days after Xbox Video games Showcase — which had gone down nicely with core Xbox followers — was held. In it Sharma revealed that Microsoft’s gaming enterprise has a 3% accountability margin (assumed to imply revenue margin), which is down year-on-year. “Excluding Activision Blizzard King, over the previous 5 years, now we have spent over $20 billion on ongoing investments in our content material, platform, and {hardware} subsidy, however our annual income has declined practically half a billion throughout that point. Going ahead, this can’t proceed,” Sharma stated.

One analyst instructed IGN “the studios most uncovered are good for status and rotten for the spreadsheet.” Concern began to develop for the likes of South of Midnight developer Compulsion, Psychonauts studio Double High-quality, and sure, Hellblade developer Ninja Principle, neither of which had seen vital business success lately.

After which this week, studies emerged that Microsoft had began to take motion. The Game Business reported that Xbox Game Studios boss Craig Duncan had stepped down. Information of assorted Microsoft studios probably closing down was not far behind. IGN has requested Microsoft for remark however it’s but to reply.

Amid the studies, followers expressed confusion at how Microsoft may announce Senua from Ninja Principle after which simply days later inform the studio’s employees it deliberate to shut the firm down. In accordance to Game File, Microsoft allegedly deliberate to shut or spin off Ninja Principle when it revealed Senua, and it did so pondering that “the promise of a newly introduced sport would assist draw investor curiosity in the studio.” Game File’s Stephen Totilo suggests Ninja Principle administration might not have even been conscious of Microsoft’s plan.

Ninja Principle, Double High-quality, and Compulsion are all stated to be in negotiations with Microsoft over a possible buyout in a bid to keep away from closure. Funding could be wanted to assist these studios go unbiased, ought to Microsoft enable such a factor to occur. However even when the studios had been spun off, it’s seemingly they might undergo vital layoffs in the course of. And what would they then work on?

Will Senua ever come out? IGN has requested Microsoft for remark. Might Ninja Principle convey the Hellblade franchise with it if it does handle to go unbiased? That’s not one thing we’ve seen Microsoft do earlier than. When Microsoft closed UK studio Lionhead down, numerous potential buyers had been inquisitive about taking the studio on, however offers failed as a result of Microsoft wouldn’t half methods with the Fable IP. Would Microsoft hand over the keys to Psychonauts to Double High-quality, ought to it go alone? Wouldn’t it give Compulsion the We Pleased Few IP?

Xbox underneath Asha Sharma appears extra inquisitive about a handful of blockbuster franchises than smaller scale video games. Microsoft is reportedly dashing up improvement on new The Elder Scrolls, Fallout, and Halo video games, and it has thought-about restructuring and even spinning off its gaming department.

The long run is unsure for Microsoft’s gaming enterprise and the individuals who work for it, as it’s for just about the total online game business. Microsoft’s monetary 12 months comes to an finish on June 30, after we’re anticipating the Xbox layoffs to be accounted for. Clearly, the Xbox that Microsoft is working in the direction of for the subsequent monetary 12 months and past will look very totally different than the Xbox of the final decade.

Wesley is Director, Information at IGN. Discover him on Twitter at @wyp100. You possibly can attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.

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